Gastronomy and wine
Trade marks, product names, labels, packaging, design, content and expansion.
Intellectual Property
We protect what makes your business unique.
Strategy for trade marks, creations, products and digital assets, with close support, a personalised approach and technical depth.
Value also lies in what you have created
A brand is more than a name. A creation is more than a deliverable.
Names, content, designs, products and technologies can distinguish a business, generate revenue and support its expansion.
Protection goes beyond filing. It means choosing what merits exclusive rights, monitoring each asset and acting when necessary.
Examples of sectors we work in
Experience where identity, creativity and trust are central to value.
Creators and digital businesses
Trade marks, content, courses, communities, profiles, original products and digital assets.
Health and medicine
Trade marks, service and product names, content, technology, licences and accessories.
Technology and start-ups
Trade marks, software, platforms, technical solutions, digital products, contracts and expansion.
We also work in other sectors where brands and creations contribute to business value, including education, craft products, cooperatives and industry.
Design can also be protected
A name is not the only thing that makes a creation unique.
We also protect the original appearance of products and objects through registered designs, from notepads, packaging and graphic designs to headbands, accessories, devices and other original designs.
What we protect
Assets that make your business unique and keep what is yours protected.
Contracts and business matters come into play when they support the protection, use and transfer of these assets.
Trade marks and distinctive signs
Strategy, searches, registration, portfolios, monitoring and disputes.
Content and copyright
Authorship, ownership, registrations, licences, assignments, image and voice rights.
Software and digital assets
Code, contracts, chain of title, platforms, profiles and digital presence.
Product design
Registered designs and coordinated protection for the appearance of products and objects.
How we work
Clarity from the first conversation. Ongoing support when it makes sense.
- 01
Talk
We understand the asset, the stage of the business and the specific need.
- 02
Define
We prepare a personalised proposal with clear deliverables and scope.
- 03
Protect
We implement the strategy for a specific matter or on an ongoing basis, as appropriate.
- 04
Monitor
We monitor the portfolio, changes and disputes as the business requires.
No mandatory assessment: our relationship begins with a simple, focused conversation.
Verifiable experience
Sector involvement. Technical expertise. Work across borders.
trade mark applications handled before Brazil’s INPI
the start of our dedicated Intellectual Property practice
International filings and assistance to foreign clients with matters in Brazil.
Brands and projects
Experience built across different business contexts.
Wine and gastronomy
Content creators
Health and medicine
Technology and start-ups
Other brands in our portfolio
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What our clients value
Close support you can see in practice.
We feel they are on our side, looking after the brand as if it were their own, with reassurance, professionalism and a straightforward, practical approach.
Thinking of registering a trade mark? Get in touch with this team.
We always had a lot of trouble with fake Instagram profiles… OrtenziAvila came into our lives, and they delivered everything they promised.
A friendly tip: keep David’s contact details. He has been our lawyer for a long time and was responsible for recovering this account.
Look for qualified professionals who provide comprehensive advice. I recommend OrtenziAvila.
They guide you step by step, explaining every detail and all the ways you can protect yourself.
I received excellent advice and close support, making the registration process straightforward and reassuring.
Their approach was very open and reassuring, giving us the support we needed to make the process as straightforward as possible.
Translated from Portuguese. Excerpts edited only for brevity, preserving the meaning of the original testimonials.
The people behind our work
Specialist knowledge, management and client relationships.
David Medeiros Ortenzi
Partner and lawyer
Master’s degree in Business Law, with a focus on Intellectual Property and Geographical Indications. Leads our technical and strategic work.
Agnes Ávila Rocha Ortenzi
Partner
Graduate in Business Administration and Performing Arts. Leads administrative proceedings before Brazil’s INPI, the National Library and other bodies, alongside management and client relations.
Tatiane Ávila Chlaem
Partner and lawyer
Works on business development and the handling of contentious matters and litigation.
Law in conversation with real life
Articles that explain Intellectual Property without legal jargon.
We write about trade marks, culture, gastronomy and business, drawing on situations that make the law easier to understand.
Tutano Gastronomia
Capixinha or Capistel? Protecting trade marks in gastronomy
Everyday cases from gastronomy show how small signs can represent major business decisions.
Read the article (in Portuguese) Comer e CurtirNina, Ninna, Ninetto and Dona Nina: how many letters stand between a trade mark and a problem?
A discussion of trade mark similarity, coexistence and the care needed when choosing a name.
Read the article (in Portuguese) Tutano GastronomiaLester Bangs, Ozzy Osbourne and the return of pastrami: when a review goes too far
Law, culture and gastronomy come together in a reflection on criticism, reputation and responsibility.
Read the article (in Portuguese) Comer e CurtirWhat Wind of Change, You’re Beautiful and Starbucks teach us about names and symbols
Cultural references help explain why a good trade mark needs to be more than attractive or memorable.
Read the article (in Portuguese)From Instagram
Legal ideas explained through visual content.
Posts from our profile, in Portuguese.
Follow @ortenziavilaA selection of our content in Portuguese. See our latest posts on Instagram.
Frequently asked questions
The essentials before our first conversation.
What services does OrtenziAvila provide beyond trade mark registration?
Our work covers all intellectual property rights, including copyright, content, software, digital assets, registered designs and patents, as well as related contracts and litigation.
Do you only work in the four featured sectors?
No. They account for a significant part of our experience, but we also work in education, craft products, cooperatives, industry and other businesses where brands and creations are key assets.
Do I need to engage you on an ongoing basis?
No. We can work on a specific matter or provide ongoing support, depending on the asset, how often the need arises and the scope we agree together.
Do you work throughout Brazil?
Yes. We work with clients throughout Brazil and worldwide, handling international filings for Brazilian clients and matters in Brazil for foreign clients.
How does the first contact begin?
On WhatsApp. Our team handles the initial contact, briefly learns about your situation and, where we can help, arranges a conversation to agree the next steps.
Shall we talk?
Which brand or creation needs protection now?
Tell us briefly about your situation. The first conversation is simple, with no mandatory assessment or complicated sales process.
Start a conversation on WhatsApp